Godrej Nigeria manufactures a broad range of products from leading brands as Darling, Tura, MegaGrowth and Goodnight insecticide. At Godrej, We are equipped with innovative talents working across the country with the common goal to be the number one leader in the hair and personal care category in Nigeria.
At Godrej Nigeria, the aim of creating delight to our customers spurs our passion to produce the best range of products. Besides our financial performance, innovative and much-loved products; we aim to remain a good company.
Job Title: Brand Manager
Location: Lagos
Employment Type: Full Time
Job Brief
We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.Responsibilities
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Align the company around the brand’s direction, choices and tactics
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Manage the new product launches as per evolving consumer needs for your category.
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
Requirements
- Proven working experience as brand manager (At least 3years)
- Excellent written and verbal communication skills
- Strong research and analytical skills
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Comfort with CRM software
- In-depth understanding of the company’s current products and future concepts
How to Apply
Interested Applicants should apply online at Godrej Nigeria.
Good Luck!!!
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