Russell Interactive- A company with multidimensional projects and services is looking to engage a Digital Communications and Marketing Manager to develop, implement, track and optimize their digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing and supporting teams as well as clients to launch and manage campaigns effectively on time and budget.
Job Title: Digital Communication and Marketing Manager
Job Location: Lekki, Lagos
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in Mass Communication or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of basic web technologies (HTML, CSS, Javascript) and Content Management Systems such as Wordpress
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
How to Apply
Eligible Candidates should send application to hr@russellinteractive.com
Application deadline
25th july 2021
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