Paid Search Specialist at Culminate Consulting

 

Culminate consulting RC1052798 is a professional service firm into the business of Recruitment, Training, HR outsourcing and outdoor advertisement (Brands & Communication). The company was established in 2012 has since then worked extensively across diverse sectors of the economy ranging from Telecommunication, Banking &Finance, Information Technology and Oil & Gas

Our Client an E-commerce company is recruiting for the below roles

Job Title: Paid Per Click (PPC) Media Specialist

Location: Lagos

Main Responsibilities
• Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns

• Conduct Thorough Keyword Analysis

• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

• Write compelling Ad copy with a focus on driving conversions

• Optimize existing PPC campaigns for new and existing products

• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance

• Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance

• Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance

• Set up Conversion Tracking & Re-targeting Pixels

• Conduct in-depth competitive analysis.

• Research to stay on top of the latest trends in PPC & Paid Social advertising

Job Requirement
• Current Google Ads and Analytics Certifications, Microsoft Ads/Bing desirable

• Strong knowledge of excel, Google Tag manager and Marketing Automation is a requirement

• Must possess strong interpersonal, presentation and communication skills, including written and verbal

• Ability to distill data and metrics into actionable insights that support clear recommendations

• Ability to switch-task when needed; seamlessly juggle multiple projects

• Track record of consistently meeting deadlines

• Natural ability to analyze data and distill actionable insights

• Understand and articulate what constitutes a good landing page, and be able to provide feedback to maximize conversion rates

• 2+ years of experience managing Google Ads or social advertising campaigns

Method of Application
Interested and qualified candidates should forward their CV to: admin@culminateconsulting.com using the position as subject of email on or before Friday 13th August 2021