Job Title: Senior Brand Executive – Premium and Luxury BrandsReports to: Associate Director, Growth & Partnerships
Location: Lagos, Nigeria
About The Hook
At The Hook, we’re not just an agency; we’re a mission-driven creative solutions agency that believes storytelling is a powerful force for socioeconomic change. Our core values of play and impact guide everything we do, inspiring us to create meaningful work while ensuring our team has fun along the way.
The Senior Brand Executive will play a pivotal role in managing and delivering exceptional campaigns for premium and luxury clients. Reporting to the Associate Director, Growth & Partnerships, the ideal candidate will leverage their expertise to craft compelling strategies that resonate with high-value audiences.
• Develop and implement tailored brand strategies to drive growth and strengthen client brand equity.
• Lead the planning, execution, and evaluation of campaigns, ensuring seamless collaboration across internal teams.
• Act as the primary liaison between clients and The Hook, building strong, trust-based relationships.
• Utilize insights and market data to inform creative concepts and strategies for premium and luxury audiences.
• Identify opportunities for brand expansion and innovation in partnership with the Growth & Partnerships team.
• Manage budgets, timelines, and deliverables to meet or exceed client expectations.
• Track campaign performance and provide actionable recommendations for improvement.
• Experienced Professional: 4+ years of experience in PR, experiential marketing, advertising, sales, or digital marketing, with a track record of working with premium or luxury brands.
• Strategic Thinker: Proven ability to craft and execute strategies that deliver measurable results.
• Exceptional Communicator: Skilled in building relationships, presenting ideas, and influencing stakeholders.
• Collaborative Leader: Adept at working across diverse teams to drive alignment and success.
• Innovative Problem-Solver: Passionate about identifying opportunities and delivering creative solutions.
• Market Savvy: Strong understanding of luxury consumer behavior and market dynamics in Nigeria and globally.
• Be part of a mission-driven agency committed to creating meaningful impact through storytelling.
• Work on exciting projects with premium and luxury brands in Nigeria and beyond.
• Thrive in a collaborative, fun, and supportive team environment.
• Opportunities for personal and professional growth as we build a global creative network.
At The Hook, we’re not just an agency; we’re a mission-driven creative solutions agency that believes storytelling is a powerful force for socioeconomic change. Our core values of play and impact guide everything we do, inspiring us to create meaningful work while ensuring our team has fun along the way.
Role Summary
The Senior Brand Executive will play a pivotal role in managing and delivering exceptional campaigns for premium and luxury clients. Reporting to the Associate Director, Growth & Partnerships, the ideal candidate will leverage their expertise to craft compelling strategies that resonate with high-value audiences.
Key Responsibilities
• Develop and implement tailored brand strategies to drive growth and strengthen client brand equity.
• Lead the planning, execution, and evaluation of campaigns, ensuring seamless collaboration across internal teams.
• Act as the primary liaison between clients and The Hook, building strong, trust-based relationships.
• Utilize insights and market data to inform creative concepts and strategies for premium and luxury audiences.
• Identify opportunities for brand expansion and innovation in partnership with the Growth & Partnerships team.
• Manage budgets, timelines, and deliverables to meet or exceed client expectations.
• Track campaign performance and provide actionable recommendations for improvement.
Who You Are
• Experienced Professional: 4+ years of experience in PR, experiential marketing, advertising, sales, or digital marketing, with a track record of working with premium or luxury brands.
• Strategic Thinker: Proven ability to craft and execute strategies that deliver measurable results.
• Exceptional Communicator: Skilled in building relationships, presenting ideas, and influencing stakeholders.
• Collaborative Leader: Adept at working across diverse teams to drive alignment and success.
• Innovative Problem-Solver: Passionate about identifying opportunities and delivering creative solutions.
• Market Savvy: Strong understanding of luxury consumer behavior and market dynamics in Nigeria and globally.
Why Join The Hook?
• Be part of a mission-driven agency committed to creating meaningful impact through storytelling.
• Work on exciting projects with premium and luxury brands in Nigeria and beyond.
• Thrive in a collaborative, fun, and supportive team environment.
• Opportunities for personal and professional growth as we build a global creative network.
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